Fierlan: Why I started a cycling brand

Fierlan: Why I started a cycling brand
14 January 2016 Janine

Meet Lucy, creator of Fierlan – high performance cycling apparel for women.

Lucy Gardner is the brains and talent behind the cycle clothing brand tailored for women – Fierlan.

On an unseasonably warm winter lunchtime, we meet at Bristol’s not-for-profit bike cafe, Roll for the Soul, to eat delicious wraps and talk bikes and women’s cycle wear.

“My PE teacher would find it hilarious if he knew what I was up to these days,” Lucy laughs. “I thought cycling was really uncool growing up, and I was a bit rubbish at sports at school.”

Lucy’s modesty about her own riding ability, combined with an award-winning talent for design and high standards when it comes to quality, makes Fierlan the real deal for women of all different stages and abilities within cycling – it is cycle wear for every woman.

Lucy Gardner – Founder of Fierlan

“The name Fierlan is feminine but also strong.”

Fierlan, which means ‘journey’ in old english, was born in 2014 from Lucy’s desire to combine her love for fashion design with functionality, and further inspired by her frustration for the lack of choice in female cycle wear on the market.

“Lots of brands can be prescriptive about what women should wear,” Lucy says. “For example, we shouldn’t wear bib shorts because we need to wee. But let’s face it, most of us don’t care about removing straps on the bib shorts on the road.” I’m nodding ferociously in agreement, thinking back to many a bib short foliage moment.

“The point is, there’s no one single solution for everyone, so I try to make clothes that will suit as many women as possible, providing different options. Women need more choice, and the more choice the better,” Lucy explains.

Who is the Fierlan woman?

“I don’t like to imagine one person,” Lucy says. “I imagine Fierlan to be more to be a like a fun party – of young women, older women, mums, non-mums, commuters, professionals – in fact, all types of women with different riding styles.”

At this imaginary Fierlan party of female cyclists, Lucy used to be the one who used her bike simply as a way of getting around town for free. This was before she had a ‘penny-dropping’ moment, atop a very large hill in France.

“My Dad was determined to get me to the top of a mountain in the Alps. I wasn’t impressed – half way up I had a little strop. Eventually, I got to the top, and had my first ‘I can do this!’ moment. It felt good,” Lucy says.

“When I put my cycle kit on, it’s like putting on armour, you get that ‘let’s go smash it’ feeling, just when you need it the most.”

The ethos of Fierlan encapsulates Lucy’s mountain moment. “It’s all about having fun, about riding bikes, enjoying it, pushing yourself and being as good as you can be,” Lucy says. “When I put my kit on, it’s like putting on armour, you get that ‘let’s go smash it’ feeling when you need it the most.”

Fierlan cycle clothing

Lucy won an award for her degree show project in Performance Sportswear at Falmouth, Cornwall, and went on to launch her clothing range in 2014.

The range includes jerseys, shorts and bib shorts, jackets and gilets, a sports bra, and her best-selling item, three-quarter lengths. “Everyone who tries them really loves them,” Lucy says.

Lucy Gardner of Fierlan
Lucy’s Degree Show

There is something unique about this brand – authentic and modest, meets bold and stylish – and it’s so encouraging to see a new cycling clothing range aimed solely at women on the market.

Ultimately, Fierlan’s objective is to get more women into cycling. And with more women cycling every year, feeling great in the kit when it’s time to hit the road will only serve to further motivate and create a sense of enjoyment – encouraging women who use cycling purely to commute, to take it a step further into the ‘fun’ zone just like Lucy did.

Fierlan women

View Firelan’s range for women here.

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